Rob Dyrdek is a serial entrepreneur, media magnate, CEO of Existence, and founder of Time Creationism.
For more than two decades, Rob has dedicated himself to mastering one of the most fundamental resources of human existence: time. Through entrepreneurship, media creation, and the intentional design of his own life, he has explored how to create more, experience more, and build more with the time he has.
That pursuit has shaped his career. In television, Rob built a production system for Ridiculousness that allowed him to shoot an unprecedented 336 episodes a year while requiring only 4% of his time. Through his venture studio, Dyrdek Machine, he built 18 brands and six exits totaling more than $550 million in less than five years.
Over time, Rob became less interested in simply achieving more with his time and more interested in understanding what time actually is and what it is creating. In 2015, he created the Rhythm of Existence, a personal operating system that mapped his time across Work, Life, Health, and Sleep. It gave him a way to see his life as something he was continuously creating, while pursuing his ambitions alongside the balance, health, relationships, and experiences that make life fulfilling.
That led to a simple realization: you are continuously creating time, and the time you create is continuously creating you. This became the foundation of Time Creationism, a philosophy centered on the idea that time is the medium through which we create our existence. Today, Rob is building Time Creation into a foundational life skill through three connected pillars: philosophy, technology, and philanthropy. Through his book series and Time Creationist, a 100-part podcast series, he is codifying the philosophy. The Time Creation Project extends it through nonprofit and community partnerships. And Existence, the technological expression of Time Creationism, is a time intelligence platform that transforms the time you create into the data of the Real You, making the patterns of your life visible so you can intentionally design your time and continuously realize your potential.
Together, these three pillars represent the convergence of what Rob has learned through building companies, creating media, and designing his own existence---as well as his passion for helping others realize their potential while creating a life that is balanced, meaningful, and fulfilling.
